There are many tools we can use for SEO needs. One of them is Bing Webmaster Tools (BWT). Compared to the other ones, especially Google Search Console, Bing is actually more advanced to SEO professionals. It has a lot of features which can help us to provide information we need to improve our website performance. If you are new to this tool and want to use it, you can follow the 4 steps we have prepared below.There are many tools we can use for SEO needs. One of them is Bing Webmaster Tools (BWT). Compared to the other ones, especially Google Search Console, Bing is actually more advanced to SEO professionals. It has a lot of features which can help us to provide information we need to improve our website performance. If you are new to this tool and want to use it, you can follow the 4 steps we have prepared below.
1. Create or Open BWT Account
The first thing you need to do is to log into your Bing Webmaster Tools account. If you do not own it yet, you can simply sign it up for free. What you need is only a Microsoft account. You can just click on Sign-Up with Microsoft Account to create your Microsoft and BWT account in one process.
2. Add and Verify the Website
If you have created or logged into your webmaster tools account, now the next step is to add your sites into it. In order to do that, you can simply put the URL of your website to the Add a Site field and click on Add. After that, you will have to go through a verification process. There are 3 methods available here.
• XML File Authentication
First, you need to click on BingSiteAuth.xml so you can save the XML file into your laptop/computer. The file contains a verification code, and you need to upload it to the root folder of your website.
• Meta Tag Authentication
First, copy the meta tag along with the verification code to the clipboard. Next, open the homepage of your website in the web development environment editor. Look at the end of the head section and paste the code there. Last, you can save and then upload the revised homepage that contains a new meta tag to your site.
• Adding a CNME record to DNS
If you choose this one, it will need the access to your domain hosting account. In the account, you must edit the CNME record to get the verification code. If you have done the process, make sure to save the information.
If you have finished the process, Bing Webmaster Tools will send you a message telling that your website has been verified. If not, then you need to review the provided information to figure out why it did not work.
3. Set Your Sitemaps
Sitemaps will tell Bing about the structure of your site. It aims to ease the search engine to crawl and index the website pages. There are 5 different formats that Bing supports for this section.
- XML Sitemaps
- Yahoo and Bing mRss
- RSS 2.0
- Text Files
- Atom 3.0 and 1.0
You can choose whichever you think to be the best one to create your sitemaps. Upload it to the server once you have created it. Then, go to your Dashboard page and find a section related to sitemaps information. Below the section, click on Submit a Sitemap, enter your sitemap URL to the input box, and push the Submit button. You can also submit it through the Sitemaps feature under Configure My Site.
4. Create Your Search Optimization Plan
Now that everything is done, you will be able to do your search optimization plan. There are 2 methods you can choose for that. First, SEO Report located under Reports & Data will provide you reports and suggested items you need for SEO. It will take a few days to see the reports if you recently verified your domain. Second, SEO Analyzer located under Diagnostics & Tools has similar function yet different performance. This one will give you the reports immediately within seconds. So, you can use this tool anytime you want on all domains you have verified to the Bing Webmaster Tools.